Social media is growing at an exponential rate, fueled by increased adoption from all demographics and mobile technology. For today’s pharmaceutical company, the immense volume of patient and caregiver conversations presents not only threats, but more importantly, opportunities for real-time action and long-term intelligence.

You will learn:

• Real world examples of how large corporations (both pharma and non-pharma) are leveraging social conversations across the enterprise.
• How social media is empowering patients more than ever before.
• What impact social social data having on all parts of the organization from R&D and clinical trial recruitment to corporate communications and marketing.
• The specific concerns of the highly regulated pharma industry, and best practices of some of the innovators and pioneers.